Learn how to build a SUSTAINABLE music career
WE'LL HELP YOU BUILD YOUR MUSIC CAREER FROM SCRATCH + REACH YOUR CAREER GOALS
HOW TO START AND GROW A MUSIC CAREER
Building a full-time music career is a difficult and complex process that involves a ton of work. That said, in today’s music industry with all the tools and services available to musicians, it’s more possible than ever to achieve success.
…That is if you actually know the steps and strategies for creating a music career.
THERE ARE NO SHORTCUTS TO BUILDING A SUCCESSFUL MUSIC CAREER
Getting your music heard is EASY.
Getting people to support your music career is HARD.
DOES BEING A GREAT MUSICIAN + HAVING GREAT MUSIC = SUCCESS?
In the past, a musician's career path had 3 steps:
Step 1: Learn to create and perform music.
Step 2: 'Get Discovered'
Step 3: Sign with a Record Label
This was a time before streaming and downloads - when music had a ton of financial value.
A time when Record Labels had Artist Development teams that would handle all the aspects of creating an artist’s career.
And Musicians had only one thing to worry about,
MUSIC
This was a time when simply 'Getting Heard' could lead to success.
Then the record industry completely changed with the rise of the internet, social media and digital music.
Now...In today's industry, music has little financial value.
...regardless of what streaming services claim.
Record labels are no longer investing money to develop musical acts.
...they simply look for successful proven acts they can help grow.
And the majority of musicians with full-time music careers are self-employed.
...even ones that sign with a label.
This means in addition to creating music, present day artists and bands are 100% responsible for building their music career.
...and sadly, most fail in the process.
YET, MOST MUSICIANS DON'T FAIL BECAUSE OF THE QUALITY OF THEIR MUSIC, THEY FAIL BECAUSE THEY LACK THE EXPERTISE. RESOURCES, CONNECTIONS + SUPPORT THAT LABELS USED TO PROVIDE THROUGH ARTIST DEVELOPMENT.
SO IN TODAY'S INDUSTRY, A MUSICIAN'S CAREER PATH NOW HAS 6 STEPS.
Step 1: Learn to create and / or perform music.
Step 2: Learn the business skills and techniques to sell music.
Step 3: Build their music career.
Step 4: Discover how to make their music career successful.
Step 5: Grow their career into a full-time profession.
Step 6: Maintain their level of success / Grow their career to the level of success they desire.
And they have to do all this with no help, no guidance, no resources, no connections and no support.
...usually while working a full-time job.
This leaves the majority of aspiring musicians feeling overwhelmed by all the musical, professional and psychological barriers they must overcome on their path to success.
...not to mention all the competition.
Simply put, the music industry is an overcrowded space and there's more content than ever for people to consume.
So if you want to stand out and 'Get Heard', you'll need more than great music.
You'll need a strategic plan for becoming a success.
...one that helps you cut through all the noise and earn a living wage.
You'll need a marketing strategy that helps you emotionally connect with people.
...so you can build an audience of true fans and not just followers.
You'll need people you can lean on and that will support you.
...for those bad days when you feel like giving up.
In short, you'll need HELP.
THIS IS WHY WE FOUNDED...
WE HELP ARTISTS AND BANDS TRANSFORM THEIR MUSIC INTO A MUSIC CAREER.
...while providing them with the GUIDANCE, RESOURCES, CONNECTIONS and SUPPORT they need to SUCCEED.
WHAT IS MUSICIAN INDIE COALITION?
MIC specializes in next-gen artist development and provides artists, bands and songwriters with the vital guidance, resources, connections and support they need to navigate the complexities of today's music industry at a cost that is affordable on any budget.
Our innovative approach to artist development is designed to empower musicians and songwriters to build their creative visions, cultivate dedicated fan bases and earn fair compensation.
SHOULD YOU BUILD YOUR CAREER ALONE?
No matter your talent, intelligence or self-confidence, every musician will feel lost, stuck and / or overwhelmed at some point in their music career.
...many have these feelings on a continual basis.
Yet, few ask for help because they feel the solution to their problem is as simple as paying for promotion, writing a better song or meeting the right person.
...but solutions are never that simple.
WHY SHOULD YOU WORK WITH US?
➣ Because building an audience of true fans requires a marketing strategy that will transform people from a follower > fan > supporter.
➣ Because earning an income from music requires both musical talent and business expertise.
➣ Because overcoming the psychological barriers that prevent a musician’s growth requires a community of unwavering support and encouragement.
➣ Because establishing a professional network requires connection and collaboration.
➣ Because navigating the complexities of the music industries requires expert guidance from a trusted source.
THIS IS WHY NEXT-GEN ARTIST DEVELOPMENT IS VITAL TO THE SUCCESS OF TODAY'S MUSICIANS
As both experienced label owners and experts in artist development, we work with our artists to guide them through the career building process and help them overcome the musical, professional and psychological challenges they face on their path towards success.
...and protect them from the pitfalls that damage or end most music careers.
INTERESTED IN LEARNING MORE?
HOW THE APPLICATION PROCESS WORKS
STEP 1: Apply to MIC's Career Development Program
Any musician or band interested in enrolling in our program must first fill out an application. Our artist application helps us get a better understanding of where you are at in your career, your needs and your career goals. Should you be accepted to our program, we will use that information to create your customized career plan.
STEP 2: Schedule an Artist Interview
Once you have submitted your application, someone from our team will reach out to schedule a 1-on-1 interview. The purpose of the interview is to get to know one another and to see if you would be a good fit for our program and artist community. We'll discuss your application, walk you through the 5 phases of our artist development process and explain the different programs we offer. And we'll finish by answering any questions you may have.
STEP 3: Acceptance
After you have completed the interview, if accepted to our program, you'll receive an email with your acceptance letter and instructions for enrollment.
*Please be aware to ensure our members receive the personal attention they need, spaces in our program are limited. As a result, if we're at full capacity and you are accepted to our program, you will be placed on a waitlist.
*Members on the waitlist will have the option of joining our private community where they can participate in our events and get access to our self-guided trainings.
OUR ARTISTS AREN'T AN OVERNIGHT SUCCESS, THEY GRADUALLY PROGRESS TOWARDS SUCCESS
Movies like a 'Star is Born' and TV shows like 'American Idol', glamorize the idea of ‘Getting Discovered’ and becoming an overnight success.
The fact is building a music career takes time + hard work and there are no shortcuts to success.
Anyone that tells you different is trying to sell you something.
We pride ourselves on helping our artists and bands evolve and make real progress over time.
HERE'S WHAT OUR MUSICIANS ARE SAYING...
